GS Avanti

GS Avanti is a cycling club based in Orpington, South East London. A friendly, vibrant and welcoming club that has seen membership dramatically increase since the new website and brand was introduced. We were able to develop a new identity that helped to create a sense of heritage around the brand, while at the same time appeal to a younger and more design conscious cycling crowd.

There has been increased interest from a much younger age group and with big take up of the newly designed cycling kit and GS Avanti have seen a significant increase in brand awareness.

Project Scope

  • Branding
  • Print
  • Web